1. From what poem/author does this commercial borrow (without credit)?
It is poem written by Charles Bukowsi called "The Laughing Heart"
2. Why might the use of this poem by a corporation be considered ironic?
The poem is about living your life the way you wish to live it without the fear of someone or something imposing on your freedom. The use of this poem in a commercial is ironic because of the line, "Don’t let it be clubbed into dank submission," yet by choosing to buy their company's product you are submitting yourself to them.
3. Does the poem reflect the reputation of the author? Why/why not?
Bukowsi's writing has the reputation of combining intimacy with male fantasies. I do not believe this particular piece of writing reflects that. It is my opinion that "The Laughing Heart" is more a representation of the strength he gained and lessons he learned by growing up in an abusive household.
4. How did you find the answers to #1 & #3? Describe your research process and your sources in detail.
The answer to #1 was written in the comments section on the Youtube page, it would have been just as easy to type a line of the poem into the Google searchbar.
For #3, I did use Google and simply typed in his name. I found small articles on his writings and style.
Resources:
http://blog.bestamericanpoetry.com/the_best_american_poetry/2011/09/bukowski.html
http://www.poemhunter.com/charles-bukowski/
http://www.poetryfoundation.org/bio/charles-bukowski
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